MAS VINO WINE BROKER INC. ATTEND VANCOUVER IVSA NEW PRODUCT SALON
Mas Vino Wine Broker Inc. attended the Vancouver IVSA New Product Salon, which took place on Tuesday, 29 January 2019 at the Hyatt Regency Hotel in Vancouver. One of many exhibitors, the company had a booth at the event, showcasing a selection of the top wines which they represent.
What is IVSA?
“The IVSA is a registered not-for-profit society that was formed in 1975 by a group of beverage alcohol import agents who wanted to create a united voice when communicating with the BC Liquor Distribution Branch, AGLC, Provincial Governments and industry partners. In 2009, the IVSA consolidated operations with the Beverage Alcohol Importers Council of Alberta (BAICA), making the IVSA one of the largest representative bodies of beverage alcohol import agents in Canada.” – www.ivsa.ca.
Beatriz Gil represented Mas Vino Wine Broker Inc. at the event. Beatriz is a BC VQA Wine Ambassador, Level 2, and expertly answered any questions from wine aficionados, attending the event, about the wines on display, from wineries in Chile, Argentina and Spain.
Visitors were able to sample a selection of the top wines represented by Mas Vino Wine Broker Inc. including its flagship wine Ruben & Flora, produced by Viña Tinajas del Maule, Chile.
Mas Vino Wine Broker Inc. had the following wine selection on offer for tasting:
- Ruben & Flora 2017 – Viña Tinajas del Maule, Chile
- Viejo Feo Grand Reserve Cabernet Sauvignon 2014 – Viña Tinajas del Maule, Chile
- Viejo Feo Pinot Noir Rosé 2018 – Viña Tinajas del Maule, Chile
- Viejo Feo Merlot 2017 – Viña Tinajas del Maule, Chile
- Viejo Feo Sauvignon Blanc 2017 – Viña Tinajas del Maule, Chile
- Tonel 22 – Bodega Los Toneles, Argentina
- Tonel 78 – Bodega Los Toneles, Argentina
- Cultus Tinto – Bodegas Yuntero, Spain
Who attended the event? Which wines were popular?
The Vancouver IVSA New Product Salon were mainly attended by wine professionals from British Columbia, wine writers, sommeliers, liquor store managers and staff, as well as restaurant managers and staff.
The top wines represented by Mas Vino Wine Broker Inc. which were very well received, and the most popular from the complete selection, were wines produced in Chile and Spain, being:
- Ruben & Flora 2017 – Viña Tinajas del Maule, Chile
- Viejo Feo Grand Reserve Cabernet Sauvignon 2014 – Viña Tinajas del Maule, Chile
- Viejo Feo Pinot Noir Rosé 2018 – Viña Tinajas del Maule, Chile
- Cultus Tempranillo Organic – Bodegas Yuntero, Spain
The Vancouver IVSA New Product Salon main event focus was on imported wine, beer and spirits. The event attracted a host of exhibitors from across the globe. Exhibitors varied from wine importers, from Europe, The Americas, Australia, New Zealand and South Africa. Not only could attendees to the event sample wine, but there were also booths which promoted premium spirits and beer.
The first event on the 2019 marketing calendar attended by Mas Vino Wine Broker Inc. was a great success, giving the company the opportunity to interact with many valuable clients.
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